I worked with Esy Jurado to create this mock commercial for Electronic Cinematography at Evangel University. We chose to create a branding ad for Apple. The message of the commercial is that Apple’s devices bring families together. The family portrayed in the commercial is my sister and her husband and children. They were kind enough to let me film them. The narration was done by Laura Prosapio. The commercial was shot on the Blackmagic Cinema Camera and edited in Avid Media Composer.